Five Myths About Marketplaces That Can Disrupt Your Operation

Marketplaces are on the rise and have already become one of the main ways to sell online.

Although this channel is becoming more and more common, there is still a lot of misinformation. Therefore, we have selected the top five myths to unravel and explain why they are nothing more than tales about the marketplace.

1. The Transfer Takes Time

In most cases, the transfer from marketplace administrators is quick.

Do you know how it works?

For example, on Amazon, transfers are made every fortnight. They deliver a report that informs the sales liquidation period and which ones will be passed on. On any day of the month, your money can be released, and it is possible to directly monitor the amount and date scheduled for the subsequent deposits via Amazon Seller Central.

2. Unable To Apply SEO [MYTH]

Including SEO is not only allowed but also several ways to implement the analysis.

This is because the internet search engine algorithm recognizes friendly URLs, keywords, alt images, and page descriptions. In this way, the way you present your product on the marketplace allows for greater visibility in searches for terms.

3. It’s Not Safe [MYTH]

The stores within the marketplace are subject to compliance with various legal requirements, which are essential precisely to ensure greater security, both for customers and the platform they manage.

By not knowing that stores must respond to these requirements and are under constant monitoring, the false belief is born that the marketplace is unsafe.

The consumer’s evaluation contributes to increasing the credibility of the platform. After all, the reputation of brands depends on this positive feedback, and successful sales reverberate on more reliable sites.

Given this, stores can opt for background checks and document validation. These are strategies aimed at preventing possible damage to the enterprise’s reputation, which, with the automation of processes, become agile, less bureaucratic and invisible to customers.

4. It Is More Complex And Laborious Than Selling via E-Commerce

Selling in a marketplace, e-commerce, or physical store has its challenges. However, marketing via the marketplace is not the most labor-intensive method. The perception varies according to the knowledge of the platform on which it is selling, its strategies and the additional tools.

The marketplace can be a facilitator for virtual sales. It already has a complete and ready-to-use infrastructure, so the merchant does not have to worry about all the initial efforts to develop and deploy a website. Even security is the platform’s responsibility, leaving only the administration of its sales flows.

In addition, some of these online malls already have credibility and are highly sought after. What does that mean? Greater consumer attraction! Retail chains receive many daily hits, which reduces marketing expenses and makes it possible to obtain more results in less time.

If you want to be in more than one marketplace, the tip is to use a marketplace integrator. The standardization of values ​​and management control facilitates the risky work of manually administering each platform.

5. Eliminates The Need To Control Finances

The marketplace, of course, has ways to assist in the financial management of the business. However, this does not absolve the seller from the need for concise planning that follows the indices daily.

Financial management is a company’s first ability to analyze the incoming and outgoing goods accounts.

Therefore, for good management, our tip is ERP. It, along with integration tools, helps to give visibility to the values ​​of each product sold, allowing the consultation of detailed reports of how much the company sold, in the volume of money, in all marketplaces where it is present.

Also Read: What Is Ecommerce And Types, Pros & Cons Of E-commerce Business Model?