Cyber ​​reputation can influence the opinions of potential customers or the business actions of other companies towards an organization. The quality, value, and variety of search results create a positive or negative online reputation.

A good reputation, online or in person, establishes a level of trust outside of a brand. For this reason, cyber reputation aims to verify that the perception of the public on the network is not deliberately distorted by targeted attacks or threats, direct or indirect.

Often underestimated by SMEs and little understood by Corporate, it is sometimes confused with brand reputation.

Knowing the threats that can affect cyber reputation is essential compared to the more traditional IT security measures historically implemented.

Those who cannot adopt this capability on their own can resort to a managed cyber intelligence service to be promptly informed of the evolution of threats to their corporate reputation.

The importance of the Company’s Cyber Reputation

Cyber ​​reputation is concerned with monitoring and protecting the company’s “digital footprint” in the cyber domain or cyberspace. In practice, it checks that its “virtual representation” on the network is not compromised by direct or indirect actions by third parties or by risk situations that can discredit the services, products, and image of the organization on the network.

Typically, corporate reputation results from digital content in the “surface” portion of the Web, while in the Dark Web, data resulting from data breaches are sought. Also, a company can often be the subject of discussions on social media, so it is essential to address these sources and the Deep Web.

Reputation must not be confused with brand reputation. Brand reputation is specifically about the brand, and the brand is “the way the company presents itself to the world”. The brand represents the organization and demonstrates its position in the market and how it wants the world to see it.

Reputation, on the other hand, represents the perception of others concerning the organization. What you want to express with the brand is controlled by the organization itself, but the reputation is decided by public opinion.

What threats can affect the Cyber Reputation

The threats to cyber reputation are of different types in various areas. Indeed, the most well-known direct attacks exploit search engines and social networks, where it is enough to “speak badly” of a product or service for the cyber reputation to be irreparably compromised.

Other types of threats exploit any vulnerabilities in an organization’s systems.

This is the case of malvertising attacks that modify the contents of websites and insert links that redirect visitors to malicious sites or cause unwanted pop-ups or with insidious advertisements to appear. Finding yourself browsing a site that installs an infected code becomes a practice of “defamation.”

Then there are indirect threats, but still lethal: spam or phishing attacks that use an organization’s internet domain can cause the part to be blacklisted. As a result, the organization may no longer be able to send e-mails for a few days. They would be blocked by spam/phishing security systems or could end up in the spam folder of customers and suppliers, compromising the reliability of the sender.

Indirect and direct threats are, therefore, distinct but converging in the impact on cyber reputation. They connect when the compromise of cyber reputation leads to a problem for the brand concerning the company’s core business.

In fact, in brand protection, the attacks cause a multiplier effect, since if the organization that suffers the defacement of its institutional website is a company that deals with cybersecurity, the reputational damage will certainly be greater than a company, of an industry unrelated to cybersecurity.

Often it is competing companies that lease services on the dark web to harm a commercial adversary. One of the most exciting attacks against a cyber reputation is deep fake by morphing a victim’s video and introducing distortion.

In this context, the senior cybersecurity threat intelligence architect of Cerbeyra specifies that prevention is essential because it is not always possible to conclude investigations and attribution in an attack and complex international letters the technical investigation times. The company, meanwhile, may have already lost its reputation and suffered financial damage.

Security measures for the Active Protection of Cyber Reputation

It is necessary to clarify a fundamental point to dispel any doubts: there is no single technological tool that is decisive for everything and functions as a “magic wand”. It is essential to develop an information management and monitoring strategy inside and outside your organization.

Therefore, traditional technological tools such as antivirus and firewall are needed, combined with new generation intelligent tools to counter attacks and control aspects such as reputation. For cyber reputation, it is necessary to view what the company cannot directly control.

Attacks on an organization’s reputation can occur from the Web and the Dark Web without the attacker coming into contact with the company and its ICT systems.

It is necessary to have strategies and defense plans, which foresee the human being as the center of decisions, possibly supported by Next Generation Analytics technologies that offer Cyber ​​Intelligence service (which include analysis on information such as keywords, videos and images, video analysis) to show in real time the situation of possible attack scenarios and potential threats to which they are exposed.

Next Generation analytics are a range of analysis services and products using AI algorithms and perform advanced correlation, aiming to make a prediction, not prevention. They perform “What IF” analyzes based on the vulnerabilities identified with weighted simulations.

The Threat intelligence solutions reports provide risk evaluations with impact value and economics on potential critical scenarios. Thanks to these tools, decision-making is supported by objective data, and the choice on the defense action can be commensurate with the contextual situation.

To adopt a service of this type, it is advisable to check the costs and metrics of the service to understand any hidden fees, preferring suppliers who do not apply a purely theoretical approach.

The post Cyber ​​Reputation: What It Is And How To Take Care Of The Company’s Online Reputation appeared first on Tech Cults.

Anyone who has a business of any kind and wishes to increase its products or services must ensure that its presence on the web is strong and effective. But what is meant by “web presence”, and what does it mean that it must be “strong and effective”?

This guide explains what is called ” web presence ” in English, why it is essential to pay attention to it and how it can be improved with some specific actions.

What is Web Presence?

The concept of “web presence” or “web presence” from a marketing perspective refers to how much and in what way a company or professional is present on the Internet, and that is, more specifically, to the information available on it on the Internet, which can influence customer choices.

As already mentioned, those who have a business cannot help but monitor everything said about their business. Several elements combine to make up the “web presence”: obviously, a privileged role is played by the website, blog and official social pages of the activity, but search engines and sites managed by third parties that host information are equally important—reviews and discussions about it.

Just monitoring what is said and said about the business is not enough. Perhaps not everyone knows that it is possible to intervene actively to improve one’s online presence. Before analyzing this aspect in detail, however, it is necessary to deepen the importance of the online presence to build it with adequate tools.

Why is Web Presence Significant for Businesses?

Before the Internet, those who ran a commercial activity essentially had to worry about managing direct contact with the customer within the physical store and dealing with word of mouth within its actual and potential customers.

For several years now, however, the explosion of the Internet has created infinite potential for companies and professionals, who have the opportunity to promote their business within a much wider audience.

Simultaneously, the Internet offers customers the opportunity to get in touch with the company in multiple ways, regardless of the “physical” experience and even the control of the business owner.

The Internet has decisively and definitively changed the shopping experience: consumers, today, surf the web in search of information and reviews on what they intend to buy and, in many cases, the awareness of the need or desire for a product or service is born just by surfing the Net.

Taking care of your web presence allows you to build a solid Brand Identity and an online reputation “proof of criticism”.

Tips to improve your Online Presence

The time has not yet come for advice to improve your online presence. To do this, a preliminary action is necessary: ​​you need to analyze the current status of your web presence. Moreover, only in this way is it possible to intervene in a precise and effective way on any critical issues and solve problems.

Specifically, it is necessary to consider all the web channels in which the activity is present and monitor users’ visits and interactions, starting from the website/blog owner. The analysis phase does not end with the platforms that host conversations about the activity. It is necessary to deepen the online habits of your target to understand where and how to intercept their needs and desires.

Once you understand the weakest channels where you are present and the platforms where the target spends most, it is easier to intervene right where it is most needed.

More specifically, if our potential customers carry out many searches on search engines regarding our business’s business, it may be appropriate to enhance their site or blog (and your eCommerce) with more SEO-oriented content aimed at deepening the keywords researched.

Similarly, if it has been ascertained that the target prefers a particular social network, it is advisable to focus on the distinctive elements of that specific platform. In the case of a predominantly young clientele, who frequent Instagram in particular, it may help focus on Stories with lighter and more immediate contents.

The analysis of the platforms preferred by the target could also assist in enhancing other channels that are sometimes overlooked, such as email or WhatsApp or Telegram.

Once the interventions to improve your web presence have been carried out, the work is certainly not finished: it is essential to monitor the results of your actions over time, taking care to respond promptly to new requests coming from the Net.

The post Presence On The Web: Tips To Improve Online Presence appeared first on Tech Cults.

Facebook initially started as an entertainment platform where people could meet and re-meet virtually, exchange opinions and share their passions. In a few years, this social network has transformed into one of the most powerful digital marketing tools, and many companies worldwide use it to implement their businesses.

But what is the link between Facebook and advertising? This social network provides people who own a professional page with a paid advertising tool that allows them to expand the visibility of the brand and reach a series of marketing objectives: in this guide; you can understand what Facebook ads are, to which what they are used for, how much does it cost to invest in this type of advertising and how to do it consciously and efficiently.

Facebook Ads: What they are and what they are based on

Facebook has a very high amount of user traffic, which is why it is an excellent platform on which to “find” potential customers. The Facebook Ads, which are the technical term of insertions, are personalized ads targeted to a potentially exciting target to a given product or service.

With this ad system you can promote many events, such as your fanpage and its content, your website or blog, an event, a video, an application or products from the catalog.

Unlike Google’s paid advertisements, they show ads to people who may be interested in the product or service promoted by a company precisely because these users, through their actions on the platform, have shown Facebook that they have similar interests to those of the company. company that has invested in advertising.

Another aspect that Facebook has turned into a real success is social proof: people are more likely to trust a company if their contacts already follow or buy it. Facebook knows how to recognize this mechanism well and therefore tends to show the faces and names of people who have already liked the products or services of a given company so that people feel more predisposed to click on the ad.

Facebook Ads: What they are for

Facebook Ads are usually included in a global web marketing plan so that all the tools and all the platforms can converge towards the same goal.

This type of activity, if carried out professionally and with the support of a capable professional, can lead to the achievement of a series of results:

• Investing in brand awareness, implementing brand visibility;
• Intercept the latent demand that is composed of customers who do not know your brand but are potentially interested in the product or service you offer;
• Cultivate new leads, then collect new contacts that are profiled on your business and that can be loyal through a series of actions through email marketing etc.;
• Bring targeted traffic to your website, whether it’s a blog or e-commerce. This aspect is positive both for you that you can increase the number of visits to the site and for the people who can find content and products/services that reflect their interests on the platform;
• Promote and sell the products on your Facebook catalogue;
• Stimulate the interactions of people under your content to create a loyal community and real brand ambassadors.

Facebook Ads how they work

Creating high- performance and effective Facebook ads is not easy: it is advisable to contact a social media specialist who already has experience with the Facebook Business Manager tool and various campaigns.

To launch an advertisement, there are 3 phases: the campaign, the group of publicity, the ad.

Creating a campaign is the first phase, the fastest one, and consists of choosing the objective that varies according to the company’s needs that want to get a promotion. There are three categories of goals:

• Notoriety, with brand awareness and coverage;
• Consideration, with traffic, interaction, app installations, video views, generation of contacts and messages;
• Conversion, with conversions, sale of products in the catalogue and traffic at the point of purchase.

After identifying the goal, you need to set up your ad group, and there are many options to choose from and different budgets to invest in. After selecting the types of positioning, we proceed with creating the kind of audience that must view the ads: also, in this case, there are many alternatives, more or less complex, to choose from. Finally, there are the actual advertisements in which we deal with the creativity composed of copy, image and CTA.

How do you define the cost of Facebook Ads?

The first important thing to distinguish is the budget to invest directly on the Facebook platform to start the sponsorship campaigns and the store dedicated to the professional or agency that takes care of setting up all this work. Investing in Facebook Ads means choosing a capable and competent person who takes care of the advertising strategy, identifying investment objectives and budgets, the creativity to be created, the monitoring and analysis activities to understand if the results achieved are favourable or not.

After this preamble, let’s get into the specifics: there are many variables to define how much Facebook Ads cost, but two, in particular, are the offer and the budget. The budget is the total amount that a company is willing to spend on an advertising campaign: Facebook offers two types of accounts: daily and lifetime. On the other hand, your bid is the amount you are willing to spend to get the placement of an ad. If the request is not chosen, Facebook automatically calculates one based on the dedicated budget and the timing of the duration of the campaign.

The factors that influence the cost of Facebook Sds

Before defining the cost of Facebook ads, it is important to consider what are some determining factors:

• The specificity of the reference target. If you target a particularly sought-after audience, the costs of your Facebook advertising will be higher;
• The chosen marketing objective has an important influence on the cost of the sponsorship campaign. In general, making sales and collecting leads have a higher price than brand awareness campaigns or blog traffic;
• The presence of more or less established competitors on the platform. Your marketing costs depend on how many competitors you have, how much they are willing to spend and what their campaign-level relevance rates are, so it can be helpful to carry out competitor analysis ;
• The timing of the advertising activity. In some periods of the year, such as Christmas and Black Friday, the advertising budget increases dramatically due to the relationship between supply and demand;
• The relevance score is another critical metric for those who work with Facebook. When users interact with your ad, its relevance score increases; on the contrary, if many users ignore your ad or click on “this ad is not relevant”, your score will decrease. If your ad achieves a high relevance score, it is favoured by the Facebook algorithm and may have a lower cost even for the same placements.

What’s new in Facebook Ads in 2021

2020 was a very intense year for Facebook and everything related to digital sponsorship campaigns, so there is some news to know about the last months. The first is the transition from Business Manager to Business Suite: now the platform allows you to manage both FB and IG from one place with an essential variety of tools. Finally, according to recent tests, Facebook is phasing out the 20% text restriction on sponsored ad images.

Does it make sense to invest in Facebook Ads?

Many companies still wonder today whether it makes sense to invest in Facebook ads. It depends on the business strategies outlined, but Facebook is one of the best performing platforms to have quality digital visibility and destined to grow over time through a competent and consistent digital strategy with the brand.

Thinking of opening a Facebook page and not needing to invest in advertising is anachronistic. The new pages’ organic reach is close to zero, and Facebook is no longer an expensive personal diary but a simple advertising tool.

Those involved in social media marketing know that the organic ranking of the pages is minimal and is continually decreasing: the presence on Facebook today only makes sense if a targeted advertising strategy is planned, otherwise the resources dedicated to producing content risk to be completely wasted.

The post What Are Facebook Ads And What Are They For appeared first on Tech Cults.

1. DoS

Denial of Service is a type of cyber attack where a hacker overwhelms the target with unnecessary traffic.

2. DDoS

Distributed Denial of Service is a type of DoS attack that is more lethal and uses a botnet to launch an attack on the victim.

3. MITM

Man in the middle is also a type of cyber attack where the hacker inserts himself or herself between two parties having a conversation. In MITM, the attacker controls the communication unbeknownst to the parties.

4. RAT

RAT is short for remote access tool or remote access trojan. It is a type of trojan that can allow a hacker to completely control a system from a remote location. As a tool, it is also used for the same purpose, but for a non-malicious intention.

5. SQL

SQL or Structured Query Language is a language used to manage data in a database. SQL injections are a common type of cyber attack in which an unsanitized input can allow the attacker to trick the database into revealing information.

6. XSS

XSS or cross-site scripting is a type of attack where the hacker inserts malicious code into legitimate webpages.

7. MAC

MAC is short for Media Access Control. It is a unique identifier and a physical address for a computer, but it is related to the hardware, unlike an IP address that is related to the software. MAC address is assigned to the NIC (Network Interface Controller) on your computer.

8. TLS

Transport Layer Security, formerly SSL (Secure Sockets Layer) is a form of cryptographic security in digital communication.

9. HTTPS

Hyper Text Transfer Protocol Secure is an extension of HTTP. Websites that use HTTPS are more secure than HTTP websites since their communication is encrypted using the TLS or Transport Layer Security.

10. CEH

Certified Ethical Hacker – CEH is a highly recognized certification by EC-Council, which is widely accepted as a mark of a competent ethical hacker.

11. VM

Virtual Machine is an imitation of a physical computer and can act like a computer within a computer.

12. Skid

Short for script kiddies, this refers to those hackers who lack the technical skills to perform advanced hacks. These hackers rely on existing scripts by other hackers or backdoors to attack systems and networks.

13. Nmap

Also known as Network Mapper, Nmap is a highly popular tool for port scanning and network exploration. It finds out about the hosts and services running on a system.

14. OSINT

This refers to Open Source Intelligence. It is one of the first steps of hacking in which a hacker uses open-source tools to find out as much about its target as it can.

15. EOL

EOL is short for ‘end of life’. It is also known as End of Sale or End of Service. This refers to that software which has reached its end of life cycle and will not be supported any further by the manufacturer. Using EOL software is a huge security issue as any vulnerabilities found in such software will not be patched by the manufacturers.

16. EC-Council

Short for the International Council for Electronic Commerce Consultants, the EC-Council certifies individuals in cybersecurity skills. It also provides ethical hacking training, computer forensics & incident handling training, network defense training, and other training programs to interested students.

The post 16 Hacking Abbreviations And What They Mean appeared first on Tech Cults.

Black Friday and Cyber ​​Monday have become an essential date throughout the Western world, which many brands use as a sales lever before entering the Christmas campaign. On the one hand, this is great news, because it indicates that the consumer is familiar and will actively seek discounts on these dates. But on the other hand, it also means that the market is increasingly saturated and it is difficult to make our brand stand out.

So that you can make the most of Black Friday 2020, in this article we are going to share with you a guide to digital marketing actions and best practices.

This year, due to the pandemic and lockdowns, Black Friday and Cyber ​​Monday will be more digital than ever. A Privalia study points out that the pandemic will make 89% of purchases be made through the internet.

First of all, sign up the dates for this year: Black Friday will be Friday, November 27, 2019, and Cyber ​​Monday on Monday, November 30, 2020.

What Are Black Friday And Cyber ​​Monday?

In 2019, the average spending of users who bought on Black Friday was a total of 262 euros, according to Cetelem. As for the most consumed products, they were: fashion and accessories (41.7% of Spaniards purchased this type of product) and telephony and electronics (28.7% of consumers opted for this purchase).

On the one hand, this is great news because it tells us that the consumer is familiar and will actively seek discounts on these dates. But on the other hand, it also means that the market is increasingly saturated and it is difficult to make our brand differentiate itself from the competition. Therefore, our objective below is to show you some strategic actions that will help you sell more on Black Friday 2020, despite the difficult situation we are going through.

First, to understand that concept, we must go back to its origins. It was born in the United States back in the 50s and it is always celebrated on the Friday after Thanksgiving Day. The reason is that this day is a holiday in the United States; that is, people do not work but stores take the opportunity to open and offer discounts to kick off the Christmas shopping season. Its success was so great that the stores managed to go from “red numbers” to “black numbers”, hence the name of the date.

In Spain, they wanted to implement it to encourage consumption before the holidays, in the midst of the economic crisis. But now it has become a day with its own entity and that serves to anticipate Christmas shopping.

On the other hand, Cyber ​​Monday is much more recent, since it was celebrated for the first time in 2005. It is celebrated on a Monday because at that time many users did not have high-speed Internet at home and therefore took the opportunity to make their purchases online at the office.

Therefore, we see that at first, the idea was to make physical purchases on Black Friday and digital on Cyber ​​Monday. But today this distinction is not so clear and offers can last a week or more.

But what will happen this atypical year? The habits and routines of users have changed dramatically. But this should not be seen as a negative. If you want to boost your sales on these important dates, all you have to do is adapt to these new consumer habits and implement online marketing strategies to these behaviours, to achieve good results.

Trends That Will Mark Consumer Behaviour This Year

These are 3 trends that companies should consider to adapt to the new habits and routines of consumers, marked by the coronavirus.

1. Increase In Online Sales

The physical stores should limit their traffic counts and if we add mobility restrictions imposed by the Government, this will push consumers to make their purchases online as companies begin scanning.

Therefore, eCommerce or online stores that are already fully experiencing a digital transformation in their companies will succeed this Black Friday and Cyber ​​Monday. In this sense, some factors that you should take care of our web loading speed, user experience and browsing. A page that takes more than 3 seconds will be a lost customer.

In addition, you must verify that the payment through the mobile works correctly and that the purchase process is intuitive for the user.

On the other hand, another upward trend linked to online sales that many consumers have used during confinement has been click-and-collect (click and collect). There are many purchases that are expected on these dates and that is why the consumer prefers to make sure that they receive their order. That’s why, according to Salesforce data, 56% prefer the click-and-collect option.

2. Users Show More Interest In Discounts Weeks Before

Now companies are going to offer big discounts a little earlier than in previous years. They aim to extend their offers overtime to motivate people to buy earlier and prevent them from leaving their purchases until the last minute.

If we think back years, most purchases were made the last week of November or the first of December. But now since October we already see how many business are offering irresistible discounts.

Prepare your bid strategy in advance and check logistics to communicate shipping deadlines. Likewise, flash offers are an effective strategy to attract customers, thus avoiding saturations on more specific dates.

3. More And More Users Spend More Time On Social Networks

As a result of the confinement, it has been detected that a high percentage of users are present on digital channels. Generations that previously did not pay attention to buy now are doing it. They enter social networks through their smartphones; so the scope is remarkable. These users belong to Generation X and Boomers.

This means that planning a social media strategy to promote sales on Black Friday is something you should take into account if you want to get more sales. And you should diversify audiences more than last year.

On the other hand, since the confinement, if there is something we can highlight, it has been the increase in users on TikTok, who have seen in this social network a way to entertain themselves with funny videos. On the other hand, video marketing is the format that is hitting hard on any social network.

How To Improve Your Black Friday And Cyber ​​Monday Actions In 2020

Here are some tips we give you to organize Black Friday and Cyber ​​Monday 2020 in advance:

1. Google Ads

Google Search, Display and Shopping ads can bring you a lot of qualified traffic and conversions. So write down these tips:

• Create specific ads for Black Friday and Cyber ​​Monday: Create new Black Friday ads within the structures you already have and pause the daily ads.
• Raise the budget: By raising your budget and bids, you will appear higher in searches and increase clicks and conversion.
• Try adding the keyword “Black Friday” to the ad groups that generate the most sales. Our recommendation is that you use “Black Friday + keyword” with modified broad match.
• Add promo extensions to your ads; This gives you an extra line to add a description of the offer and its validity.
• Add site link extensions: You can use them to include specific products and special offers.
• Make reference to Black Friday in the copy of the ads. This term is a purchase trigger.
• It uses accelerators to create a feeling of urgency and encourage the consumer to buy.
• Please refer to the number of products in stock. An alternative idea to awaken the feeling of urgency and sell faster.
• Create a new remarketing audience with users who visit your website during the weekend and use it to launch campaigns with higher bids.

2. Social Ads

To get the most out of this Black Friday, extend the campaign to ads on social networks. Here are some tips:

• Launch attractive offers to combat saturation: To ensure conversions you must have a competitive offer and include accelerators to motivate the user to click.
• Create campaigns focused on sales: On these dates, consumers are predisposed to buy, so take advantage of the momentum with conversion-to-sale campaigns (web or app) and pause interaction or lead generation campaigns.
• Use remarketing with discounts: Go to the users who have visited your website and offer them a discount on the products they have been looking at or that they have left abandoned in the cart.

The post Black Friday And Cyber ​​Monday 2020: Online Marketing And The Key Steps To Selling More Products appeared first on Tech Cults.

Today, therefore, we are going to break this article down into two categories. The first will be related to productivity and the management of your structure and the second to your web creation activity.

5 Chrome Extensions To Improve Your Productivity And The Management Of Your Business

1. Wanteeed

Wanteeed analyzes the coupon codes available online and tests them directly on your purchase page. Then, it offers you the promo code offering the greatest reduction on your cart. The time savings are enormous and your role as purchasing manager will be well filled.

2. Igraal & Poulpeo

You’ve probably heard of cashback before. The concept is simple, each online purchase earns you money, a fixed sum or a percentage and you can get paid by bank transfer after 20 € accumulated. This good plan can be combined with coupon codes. Adding the extension to Chrome will allow you to never forget to activate cashback and thus recover precious euros on your purchases.

3. Full Page Screen Capture

Want to take a screenshot of your entire site or print it out and don’t know how? The Full Page Screen Capture extension will change your life. In one button, you take a screenshot of your web page. Then you can download it in many formats or print it directly.

4. LastPass

Safety should be a priority for your business. It is therefore necessary to use different and complex passwords to avoid the risk of being hacked. You can for example use this generator to create your passwords. However, it is difficult to remember them all. The Last Pass.

5. Skrapp

If you want your Startup to grow quickly, you need to be able to surround yourself with the best partners and collaborators. If these seem inaccessible to you, we have the solution for you. The Skrapp extension allows you to find emails and phone numbers of people on LinkedIn. Now all you have to do is contact them.

5 Chrome Extensions For The Design And Development Of Your Website

1. Web Developer Checklist

If you want to check your site structure, the Web Developer Checklist extension can help. By activating the extension, you discover all the errors present on the site. The plugin does a lot of things: highlighting code errors, fixing broken links, spelling, grammar, and checking how your pages are rendering in all browsers.

2. DevTools Autosave

Want to save time in your CSS and JS modifications? The DevTools Autosave extension allows you to automatically save all changes directly to the source page. Whether they are done in CSS or JS via Chrome DevTools.

3. Wappalyzer

Need to keep an eye on the competition and current development technologies? Wappalyzer analyzes websites and reveals a lot of information to you: the content management system (CMS) installed, the server software, the built-in tools, the plug-ins… Practical if you want to develop your tool by taking inspiration from the best Site.

4. Sizzy

Responsive issues? Changes in progress? Use the Sizzy extension to check the responsive aspect of a website on all media: mobiles, tablets, computers on a single interface. In addition, when you modify your site you see the result in real time, on all devices.

5. ColorZilla

ColorZilla is a very handy extension for all graphic designers and developers. It allows you to find the color you see on a web page with just one click. It gives you the references of color in all possible languages.

Do you have any Chrome extensions to suggest or would you like to give us feedback on our top 10 essential Chrome extensions for Startups? Do not hesitate to let us know.

The post 10 Essential Chrome Extensions For Startups appeared first on Tech Cults.

Picking the right career begins with finding something that will stand the test of time, one that’s rewarding for the work you put in, and of course, pays well to help cover expenses and help you become financially stable. Not every high-paying job requires you to wear a suit or work in a cubicle (or video chat for the time being), and many are overlooked. The jobs you can find that fit the criteria for safeguarding your future in 2020 and beyond can be found in the industrial fields, and here are some potential job opportunities you can find yourself checking out.

1. Heavy Machinery Fabrication

The world runs on technology – smartphones, computers, processors, A.I., algorithms, and so much more. But then, it’s foolish to overlook the roots from which our technology is coming from. Heavy machinery isn’t a pocket-sized device that can help you look up an answer to a question, but it’s crucial for many industries to be supplied with proper accessories and equipment. The folks at Gold farb inc show some of the equipment used for heavy-diesel engines, which are important for farming, construction, mining, and engineering. These are vital for the proper maintenance and efficiency of jobs that help keep the backbone of our society running. While the fancy technology of computers might seem more appealing, the need for heavy machinery fabricators and suppliers is proving how important it is to have hands-on workers in the industrial fields working around the clock to keep everything in order.

2. Construction

Imagining a concept for a new building, new public social space, or better roads is one thing, but actually bringing it into the world from a design plan is another. Engineers usually get all the credit for their ideas, but it’s the hands-on construction crew that actually pours the concrete, installs the rebar, and puts it all together. Construction is a safe industry-based career because as populations grow, there’s a need for more efficient and modern spaces. From residential to commercial, there’s nearly no limit to how much needs to get done, not to mention road, sidewalk, and other infrastructure maintenance. Construction workers rarely get the credit or the glory that they deserve, but if you can overlook that and be prepared for some serious manual effort, this career path could end up putting some much-needed money into your savings and investments for the future.

3. HVAC Technician

HVAC, which stands for heating, ventilation, and air conditioning, is another labor job that could be right up your ally. This job does require some education from a trade school, but they are short courses that will have you qualified and working in no time. HVAC technicians are so important because of the rising need for A/C, heating, and air ventilation in commercial and residential buildings. When the weather changes and the seasons start to get more intense, people want to be comfortable and they want to be safe from the elements. Providing this service is essential for many homeowners, making it a perfect career path that will be around for years to come. There’s also the benefit of working in safer environments than some other industrial careers, along with good starting pay that can lead to even more benefits in the future.

4. Steel And Ironworkers

As an extension of the construction family of industry jobs, steel and ironworkers, especially structural specialties, are an essential part of creating a safe world. These jobs are always an essential part of society because of their ability to weld and manufacture metal for buildings. Not all construction workers are trained in this, so there’s a specialty that focuses primarily on steel and ironwork. Just as these jobs were important over 100 years ago around the dawn of the Industrial Revolution, and even in today’s digital revolution, steel and ironworkers are at a premium, and the job can pay well right off the bat. It’s not easy work, but it’s worth it to know that you’re building the structural beginnings of a building that could be a hospital, a school, or an apartment complex. Feeling like you’re actually contributing to creating something could be the motivation you need to find a new career choice for your future.

5. Electrical Lineworker

Lineworkers are often referred to as power-line installers and repairers, but the idea is all the same. The reason why this job pays so well is for the basic fact that working around electricity is dangerous, so is working at heights. Lineworkers are a foundational part of the modern workforce because they keep the power grid running from businesses, homes, and industrial sites to ensure that energy is always available and safe. The linework is certainly not glamorous but it’s necessary, especially with our main source of energy being electricity. The possibility to make very livable wages is always a reason to be excited for a career like this, but again, it’s not for the faint of heart. Still, if you have the fortitude and want a future-proof career for 2020 and onward, electrical linework is a good bet.

Choosing the right career path is always tough, and this year has shown how volatile the markets, the economy, and the job world can be. There never seems to be enough jobs that will be able to withstand these obstacles, but these industrial-based careers are the potential safeguard between you and uncertainty.

The post Best Industrial-Based Careers To Get Into In appeared first on Tech Cults.

While public wi-fi at your local coffee shop or restaurant seems harmless, there’s a ton of risks involved in using the wi-fi. For one, hackers love public wi-fi as they provide easy targets to attack. But that’s not all.

Here are some of the risks you expose yourself to every time you use public wi-fi.

1. Man-in-the-middle Attack

Since you’re all connecting to one network, hackers have found a way to position themselves between your device and the hotspot, allowing them to eavesdrop on all your data exchange. This attack is dangerous since the hacker can intercept and steal the data you’re transmitting.

2. Rogue Wi-fi Networks

In a bid to collect more data from victims, some hackers create the dubious ‘free wi-fi’ to entice users to connect. Once you’re connected, the hackers may then read your data traffic as third parties and steal any valuable data you’re transmitting.

This makes it very risky whenever you’re transmitting any sensitive business details.

3. Snooping And Packet Sniffing

With most public wi-fi being unsecured, hackers can intercept and eavesdrop on your wi-fi signal using software kits. This means that anyone who understands how to use the software can be a hacker.

Moreover, experienced hackers can use the software to access everything you’re doing and even capture some login details in the process.

4. Malware And Adware Distribution

Public wi-fi provides hackers with the ideal environment for malware distribution. They take advantage of users who’ve turned on their file-sharing to infect computers with different malware, including spyware, worms, viruses and trojans.

Other attackers force a pop-up window on your device asking you to upgrade a software in your device. By clicking it, you install the malware.

5. Network Spoofing

Another common cyber-attack method is through network spoofing on public wi-fi. The hackers create a malicious free wi-fi hotspot that prompts users to create a username and password.

By doing this, the hackers collect those login details and try using them on different accounts, hoping they’ll hijack one account.

How To Protect Yourself When Using Public Wi-fi

There being so many risks to using public wi-fi, it’s clear that you should avoid using it. But if you can’t avoid using it, there are several things you can do to stay safe when using it.

Never share important details

Unless you’ve confirmed that the network uses a strong security protocol, never share any valuable information through public wi-fi. Information like your banking details, credit card details, passwords and business data can be easily stolen and sold via an unsecured network.

Additionally, always use a unique password when logging in to public wi-fi.

Use A VPN

Another great solution is using a virtual private network to secure your connections. A VPN provides you with a secure end-to-end private network that encrypts your data when you’re connected to the network.

It also masks your IP address, ensuring that third parties can’t track your location, or spy on your data traffic. For workers working remotely, experts advise you to use a VPN when transmitting sensitive business data, even when you’re not on public wi-fi.

Get A Good Antivirus

Besides the VPN, you should also get a good antivirus to protect your device from malicious files, apps and ads. An antivirus scans through all the files you download into your machine, getting rid of any malware or virus.

Nevertheless, some hackers have found a way to hide malware from the antivirus scanners, and so, you should only use the best antiviruses out there. To find out more about antivirus software, users are encouraged to keep abreast of news on the internet and computer security.

Turn Off Auto-connect And File Sharing

Wi-fi auto-connect may at times be the culprit attracting hackers to your devices, even when you’re not using wi-fi. Therefore, ensure that your wi-fi auto-connect is switched off at all times.

Moreover, ensure that your file-sharing feature is turned off as well. This will prevent the hacker from sending files to your device.

Final Thoughts

Public wi-fi is very convenient and reliable – that’s no secret. However, you have to gauge the risks involved and determine if it’s worth using it. If you have to use it, ensure that you’ve implemented some of the safety tips mentioned above to mitigate the risks.

The post Risks Of Using Public Wi-Fi appeared first on Tech Cults.

Given the danger that computer worms pose, it good to know how to detect them, and also how to get rid of them. Here is what you should know about computer worms.

Types Of Worms

When you categorize worms based on how they spread, you end up with four main types of worms.

Email Worms

Email worms are computer worms that use emails to spread from computer to computer. These worms can create emails from your devices and then send them out, making it look as if you are the one sending them. Typically, the emails will have an attachment which when clicked or when opened will install the worm. It will then repeat the process from the new devices that they get installed in.

Instant Messaging Worms

As the name suggests, these worms specialize in spreading by using instant messages. They can get into your contact list, send messages to your contacts with a message designed to prompt them to click a link, and when they do, the worm then loads itself and then starts wreaking havoc on their computers.

File Sharing Worms

These worms take advantage of the rise of peer-to-peer file-sharing systems that allow people to share popular music, software, and files. Malicious people embed computers worms into popular files, and when people download them, their systems get infected as the worm typically copies itself from the files and onto their computers.

Network Worms

With these worms, you don’t need to copy files or click links in order for them to copy themselves onto your computer. They operate by targeting operating systems that have a common loophole. And so it searches a network for known vulnerabilities and once it finds it, it then exploits that vulnerability, copies itself onto the computer, and then starts doing the damage that it was programmed to do.

What Can You Do To Stop Computer Worms?

Updating Your Operating System And Other Programs

The most devastating worms tend to exploit known vulnerabilities in systems. Luckily, developers tend to discover these vulnerabilities and when they do, they always issue security patches. These come in the form of updates.

Therefore, the first and most important thing when it comes to stopping computer worms from spreading onto your computer is to always update your software as soon as updates are released. You can even go a step further by enabling automatic updates so that there is no gap between an update release and the time that you make it.

Avoid Clicking Weird Links or Opening Suspicious Messages

Computer worms spread largely through tricking people into opening emails that contain malicious attachments or clicking websites that contain harmful programs. Therefore, making it a rule not to open unexpected emails or visit links that seem sketchy, can go a long way towards stopping computer worms from infecting your devices.

Using Unique Passwords

A good example of a worm that caused a lot of inconvenience and loss was the Mirai worm that targeted IoT devices that had default usernames and passwords. Therefore, if it infected a network and it found out that the users had changed their password and other login credentials from the default ones, it wouldn’t be able to infect the users’ devices.

Using default login credentials is a vulnerability that hackers can easily exploit. Since worms are generally designed to infect as many machines as possible, using a strong password on your machine will make you less of a target. It will increase your odds of keeping computer worms from infecting your devices.

Install A Good Antivirus Software

A good antivirus program can detect suspicious files, messages, and emails even before you open them. They can then warn you or quarantine those files. Therefore, they can act as the first line of defense against these malicious programs.

However, antivirus software does more than simply warn you of impending danger — this guide of antivirus software explain everything. It can scan your computer for malicious programs, and once it finds a computer worm, it can then put it in a sandbox. It can also delete it, and in so doing, keep it from spreading.

Therefore, as soon as you notice that your computer is getting sluggish, or your friends are complaining of weird messages or emails from you, you should consider getting antivirus software. And if you have one already installed, make sure that it is updated and then start scanning for computer worms.

Also Read: How To Overcome Network Security Threats

The post Computer Worms: What They Are And How To Stop Them appeared first on Tech Cults.

What exactly are these essential jobs, and what kind of work could be for you? Well, that’s a good question. Most of these jobs are frontline work, where many aren’t comfortable working. Check out this list of essential jobs you can easily find anywhere.

Janitors

No one gets unappreciated as much as janitors. The need for custodial services is an important thing anywhere. What’s more important is how valuable they are now for keeping everything clean and for keeping the lights on. The janitorial services offered by the Commercial Cleaning Services – Seattle Experts help keep people safe and properties clean. These jobs are in high demand and are important anywhere you look.

Retail

Working in retail is another important job, especially cashiers. Many people are still uncomfortable working in public, but these workers are doing their best to ensure that everyone’s shopping needs are still being met. Retail workers provide an invaluable service even during the worst of times, which makes them so important.

Fast Food

Like retail, fast food workers don’t get the credit they deserve. You might just view it as a menial job, but getting your food prepared and safely given to you is essential. The increase in people ordering food has jumped a lot, and these workers are helping facilitate that. Keeping you safe with proper hygiene practices and giving you your food fast is what they do. These jobs are also available anywhere as new restaurant franchises pop up anywhere.

Internet Technicians

Going around and helping people keep their cable, satellite, and Internet running has never been more important than it is now. More people at home means more need for entertainment, and these technicians are helping keep everyone’s Internet going for that specific reason. This is an essential job that can pay very well, and has a lot of interest from rural to urban places alike.

Teachers

Whether we agree or not on going back to school, teachers are putting their health on the line to keep teaching and help the kids. This has always been a valued job, and now, they have the added importance of being there for people even during the time of a global crisis. Teaching jobs can pay very well, depending on the area, but there’s always a need for teachers. Even in remote areas, this job is highly important, and it goes to show how much people love teachers.

Essential workers are helping people get back to normal by providing their best effort to make us safe. Whether it’s a job working in retail or fast food, or a job in teaching, these are important positions that help maintain some normalcy in troubling times.

The post Essential Jobs You Can Easily Find Anywhere appeared first on Tech Cults.